Project Overview:
Dlvrd is a dispatch rider hailing app that gives everyone the opportunity to send and receive packages easily.
Role: UX Design, Visual design, User Research
Duration: 3 months, Sep 20th - Dec 27th 2022
Tools: Figma
The logistics business is now digitized; but many platforms make it increasingly frustrating for customers to complete a order satisfactorily. Issues like prolonged delivery, mixed packages, poor communication exist along side the poor user experience on these platforms.
Dlvrd should let users order for a dispatch rider for deliveries by giving them a seamless and stress free delivery process via the app. I would measure effectiveness by analyzing the percentage of successfully ordered deliveries.
.png)
.png)
Gokada (Direct competitor)
A company that specializes in intra-state deliveries with motorcycles only ordered via their app.
Kwik (Direct competitor)
Kwik offers intra-state and inter-state deliveries ordered via their app, they have a wider range of delivery vehicles.
GIGLogistics (Direct competitor)
A logistics branch of a larger transport company (GIG Motors) that specializes in local and International deliveries ordered via their app
Key findings are shown below:
Prompts:
I sorted out the usability study findings via affinity mapping (view here). Then I generated insights and iterated on my designs in order of most important to least important. Here are some of the key insights.
After the usability study, I iterated on the wireframes before proceeding to design the high fidelity design and mockups.
The users were satisfied with the final version of the app prototype, though there are still a couple of areas yet to be explored fully such as the payment methods, and notification system and tracking ride flow.
From this project I learned that the initial idea for an app is only the tip of the iceberg in the entire process and I learnt a great deal about empathizing with those in the logistics and e-commerce sector.
