Role: UX Research,U Design, UI design, Interaction design
Duration:  7 weeks, Mar - May 2022
Tools: Figma, Miro, Coreldraw

Project Overview:
This website redesign is for AM realty is a Nigerian Real estate startup that makes Real estate investments simple and accessible to more people by lowering the barrier to entry for Real estate investment.

The key themes listed below served as a basis for my design.

I sent out a preliminary survey to learn more about property owners and what they look for when looking for a home to buy, a. The findings are shown below.

Insight:
Many of our respondents want to buy a home but aren't ready yet. I then knew I needed to find people who were ready to buy a property.

I conducted interviews with 8 participants who were interested in acquiring a property to collect detailed qualitative comments on how they go about doing so.
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Insight:
I discovered that the majority of our participants were cautious about buying a home on the internet and that many websites make it difficult for customers to obtain information that might lead to sales.

The audit was run on two businesses namely:
Sheltery  (Direct competitor)
A Real Estate startup and brokerage firm involved in Real Estate investment.

Pennek (Indirect competitor)
A large Real Estate company that provides solution to the procurement and provision of premium land and housing investment opportunities in Nigeria.
Key findings are  shown below;

Balancing user needs with business goals:
Merging the business and design goals required me to focus on a few key areas, such as streamlining the user experience across the landing page, displaying the services rendered and property listings at a glance, and thus meeting business and user goals such as key engagement, access to information, user retention, and sales, with an emphasis on credibility and functionality.

After working on the site map in a way to facilitate users in finding and processing the information they want I proceeded to create the wireframes for the website first before moving on to the mobile

After working on the site map in a way to facilitate users in finding and processing the information they want I proceeded to create the wireframes for the website first before moving on to the mobile

I designed and prototyped the interactions for this two sections. The thought process behind this was to better organize content, and make browsing for properties/ reading reviews more seamless and engaging.
The ways to browse the content is either through the time delay, clicking the pictures or using the next\previous icon.

Research prompts

• Look for elements of credibility
• View details on a property they are interested in
• Contact us on our services
• Book an inspection for a property

Insights

• All of our users evaluated the website to be credible and would endorse it to a friend or family member.
• Users browsed the home page well, played around with the testimonials section, majority returned back to the hero section to use the CTA there to view.
• Some users requested for a direct contact button beside the button for scheduling an inspection.
• The site was straightforward to navigate for all users.
• All of the tasks assigned to our users were
  accomplished satisfactorily.

The purpose of this project was to improve the current website to one that’ll serve both the customers and business needs satisfactorily and I believe this was achieved.

The website is in development and I am working closely with the devs to ensure its built to standard.

Challenges:

• Creating the copy/content to avoid using lorem ipsum in the project as I wasn’t given any content from the stakeholders yet I learned about copywriting and how it has a significant impact on a product.
• I had issues with the interaction design as I had not done such complex prototyping before, but after learning a lot about Figma interactive components, it made things much easier.

In future projects I hope to learn more about interaction design, UX writing, Information architecture and Customer experience.